Victoria and the Entrepreneurial Two-Step

Victoria returned from her conference victorious! She completed every networking connection on her schedule for the event but one (the woman rescheduled for a time after the conference). And she fulfilled other obligations and her role as a facilitator in a manner that exceeded expectations.

She also used a strategy that I am passing on as a useful and wise way to get new business traction. She attended fewer sessions as a participant and increased the time she could budget for prospecting with those at the conference.

Once she returned home Victoria was able to turn her well-honed discipline away from the process of networking for future clients and toward the necessity of earning a living.

The final days of June find her finishing up a report that she has been hired to complete.

The Entrepreneurial two-step in this case is her continual cycle of earning an income at the same time as gaining contracts for future income.

Sometimes we have to focus big chunks of concentrated time on each one separately as Victoria has. Other times we can divide the hours in a day or a week between the two. However, both must be accomplished.

As always Victoria, listen to your own inner “sense” as the final word on deciding what must be done and when and keep working smart.




To read the next entry of Victoria’s story click here. 

To start at the beginning of Victoria’s story click here.




On-line Quick-Start for Creatives

Are you Creative?

Author Richard Florida tells us that the Creative Class is comprised of scientists, engineers, professors, poets, architects and more. It includes designers, educators, people working in the arts, music and entertainment field. The core economic function of this class is to create new ideas, new content and/or new technology.

Typically this Creative Class sets their own hours and defines their own dress codes (which usually steps deeply into the casual side of the spectrum).

Fortunately this is me and these are my clients. What I’ve witnessed in my own work and from the sidelines of this working class is that a strong on-line presence is imperative to success. In effect one must brand oneself consistently and well across a variety of social media and networking platforms or expect to be left behind.

Anyone who is showing up well on-line has usually done their homework about the key few things that must be done and they are tending to a weekly regime of marketing, networking and connecting on-line. Sometimes this equates to a lot of work. The key point is that these efforts are quickly becoming non-negotiable.

So I’ve recently hired marketing help to get my on-line presence more in sync and more sophisticated. The effort is worth it.

I started with two key steps.

First I attended a class taught by Kyle Snarr, the Director of New Business at StruckAxiom. His presentation is simple and clear and because he is willing to share, here it is free.

Second, I hired a reasonably priced expert to assist me in getting my on-line act together.

Admittedly the more technocratic you are, the less outside support you’ll need for both of these two steps.

So to get you started, here is Kyle’s presentation. In other blog posts to come I’ll share the skinny on what my “expert and I” are doing with Twitter, Facebook, Tumblr, Linked-in, etc.