You have to believe that when a customer tells you
what’s not working, that’s as much of a customer
evangelist as one who tells you what is working.
Because if they care enough to tell you what to fix,
they’re evangelists – evangelists are people who take
their own time to help you make your business better.
In this audio clip, Jackie Huba and her former business
partner Ben McConnell explain to Lyn Christian the value
of listening to your complaining customers and tell
what “passionate persuasion” is.