100 Loves Or 1,000 Likes

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I was sitting in the office chatting with Jason Bangerter last week
and something he said is still ringing loud and clear in my mind.
In case you don’t know Jason, he’s a gifted futuristic thinker
and the co-founder of Struck Creative as well as Rentler.
Right after announcing, Rentler had passed the milestone of
half a million users, Jason remarked:

“…but here’s the deal… I’d rather have 100 people love Rentler than 1,000 people who like it. Only those who love your product have the  power to evangelize for you.”

That comment about “100 loves versus 1,000 likes” is what stuck…
If we don’t have something that the market loves,
we can’t build Monster Loyalty.

And there are at least three sure-fire ways to ensure that you deserve
and receive customer love and thus the power of Customer Evangelism:

1 – Offer a remarkable service or product that solves a client problem
2 – Offer a remarkable service or product that fills a client need
3 – Offer a remarkable service or product that fulfills a client’s wants and/or dreams.

Making good on any of the above is easier said than done…
So, let me share a story of  someone in my immediate circle who
has illustrated these sorts of remarkable service or product.

7718642_origLet’s start with Susan McLaughlin of Align, Integration and Movement. Susan performs a remarkable service for people who want to solve the problem of breaking free – and remaining free – from physical pain.

Susan’s career began as a personal quest to find freedom from pain. Injured in a car accident in her early twenties, she has persistently written her own passport to health and freedom.

Within her journey, Susan has been learning and practicing, taking classes, then taking more classes, and applying each piece of knowledge as she went.

She even earned two degrees – and today she blends a unique set of skills to her intuitive, professional prowess.

Here, you can find Susan’s philosophy (which is also a beautiful essay about her “Why”).

… And take a look at the stockpile of client testimonials that prove her remarkable status, here.

Another Lesson From the Church of the Customer

Another Lesson From the Church of the Customer

Business associates Ben and Jackie have once again served up
compelling research on the power of WOM (word of mouth marketing).

Online content in the form of product or brand reviews is trusted by
70% of U. S. consumers. This speaks volumes about the fact that WOM is
the most trusted form of advertising.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What the research doesn’t say is that you should invest heavily in

Texting as your marketing strategy. Equally it doesn’t say to overly
invest in Facebook and Twitter feeds or to purchase online ads.

You can read the latest blog from Ben and Jackie here while I and Team
Bad Ass at Soul Salt Inc
get our buts in gear on google reviews and
yelp.

Use WOMM?

Advertising and marketing have never been easier, cheaper, more fun and more effective than they are now.

Because of this, I have become a disciple and evangelist for the tenants of WOMM (Word Of Mouth Marketing).

I grow my businesses by investing time and a few (very few) dollars into developing WOMM strategies and projects.

The more creative your field of work, the better WOMM will work for you.

If you want to enlist or beef up your marketing plans here are three easy ways to do so immediately:

1st – Purchase, study and apply the concepts found in the book titled Creating Customer Evangelists by Ben McConnell and Jackie Hubba.

Or

2nd – Download the cliff-note version of the book by Clicking Here scroll down to Head-trip DISK 4 – How to Create Customer Evangelists

Here you’ll find my interview with authors Ben and Jackie (see Creating Customer Evangelists above) during which we discuss the practical application of each of the six Word of Mouth tenants.

And

3rd – Enjoy this info graphic that details the Word of Mouth Marketing Association’s (WOMMA) latest statistics about how WOMM  could be out there working for you too.