Coaching the Creative

The Power of Shared Symbols

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Once upon a time I held the noble and endearing job of being a sixth-grade teacher.  One of my students, we’ll call him Brady, definitely qualified as a 1% for Nike. Every backpack, hat and every visible piece of clothing he wore, bore the Nike Swoosh. At one point I asked him what the symbol […]

Coaching the Creative

Creating Customer Evangelists

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The main marketing strategy used in my coaching practice is WOM (word of mouth marketing). I learned about this concept from Ben and Jackie when their first book Creating Customer Evangelists came out. I trust them and their blog to keep me informed on the latest information about WOM marketing. If you are creating yourself […]

Coaching the Creative

Marketooning – Kony 2012

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I rarely repost other blogs. However I follow what Ben and Jackie post and this one I had to share for a few reasons. Instead of telling those reasons to you, I have three things to say: If you haven’t seen the Kony 2012 video, do. If you have seen it, watch it again in terms of observation – […]