Professional and Busines Alignment

Making sure that the wheels on your car are in alignment is standard automobile maintenance. The objective is twofold:

  • Reduce tire wear
  • Ensure that your vehicle travels straight and true without “pulling” to one side or another

 

Making sure that your company’s actions are congruent with a deliberate set of core values is standard for maintaining an effective business code of integrity. The objectives of a business set of core values include:

  • Stating what you stand for
  • Expressing where and how your company fits into the world
  • A statement that infers actions which always place your business within its definition of integrity
  • Telling others what you are about

One of my favorite activities to do at SoulSalt Inc. is to take individuals and businesses through a process of clarifying and defining their core value systems.
In particular I find it fascinating when entrepreneurs discover their core value systems because, without knowing it, their unique values often comprise the DNA that makes up the value system of their company.

One such case occurred with I was working with Jason Olsen, founder of Image Studio Salons. As his final three value cards were sorted out and defined he looked at the results and said:
“That’s cool. These somehow seem familiar.”
I walked over to my desk where I had a fresh new copy of his company brochure and handed it to him.
He laughed out loud. The same three core values sitting on his work station were same three that made up the core ideology of his business.

[youtube]http://www.youtube.com/watch?v=Ta1BobwtPJo&list=UULBgG5HzihVjgXFGg_Qk-gQ&index=4[/youtube]

What’s even more exciting for me is when a culture “gets” the business core value system and lives it.
If you’d support in clarifying your business core values, let us know at info@soulsalt.com or purchase our self-help e-book on the topic.

 

Celebrate Christmas like a Fish

Artist and creative genius Amanda Herring loves Christmas.
She especially loves decorating for the season and gathering friends and family around.
Take a peek into her world by viewing her latest e-mag.
See why SoulSalt believes she’s most clever of all the fish in town.

The Quilted Fish

 

Amanda Herring is the big darn deal at the Quilted Fish. She’s the creative genius whose new fabric line Flutter is about to launch at Riley Blake Designs. I and SoulSalt Inc. are proud to support her at this juncture in her creative journey.

Amanda is a true and honest artist who isn’t afraid to talk about anything from depression, to diet coke, to how many fabric patterns a budding new designer must prepare in order to sell their art.

Recently I was able to shadow her at the 2012 Sewing Summit held in Salt Lake City at the Little America Hotel.

Instead of telling you more about this delightful up and coming artist is, let me show you a glimpse into her style and presence:

[youtube]http://www.youtube.com/watch?v=oApw0fsDT3U&feature=youtu.be[/youtube]

Follow Amanda on Facebook, Twitter or learn more about her at www.thequiltedfishl.com

On-line Quick-Start for Creatives

Are you Creative?

Author Richard Florida tells us that the Creative Class is comprised of scientists, engineers, professors, poets, architects and more. It includes designers, educators, people working in the arts, music and entertainment field. The core economic function of this class is to create new ideas, new content and/or new technology.

Typically this Creative Class sets their own hours and defines their own dress codes (which usually steps deeply into the casual side of the spectrum).

Fortunately this is me and these are my clients. What I’ve witnessed in my own work and from the sidelines of this working class is that a strong on-line presence is imperative to success. In effect one must brand oneself consistently and well across a variety of social media and networking platforms or expect to be left behind.

Anyone who is showing up well on-line has usually done their homework about the key few things that must be done and they are tending to a weekly regime of marketing, networking and connecting on-line. Sometimes this equates to a lot of work. The key point is that these efforts are quickly becoming non-negotiable.

So I’ve recently hired marketing help to get my on-line presence more in sync and more sophisticated. The effort is worth it.

I started with two key steps.

First I attended a class taught by Kyle Snarr, the Director of New Business at StruckAxiom. His presentation is simple and clear and because he is willing to share, here it is free.

http://client.struckaxiom.com/paul_mitchell/Creative_Business.zip

Second, I hired a reasonably priced expert to assist me in getting my on-line act together.

Admittedly the more technocratic you are, the less outside support you’ll need for both of these two steps.

So to get you started, here is Kyle’s presentation. In other blog posts to come I’ll share the skinny on what my “expert and I” are doing with Twitter, Facebook, Tumblr, Linked-in, etc.