Coaching the Creative

Creating Customer Evangelists

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The main marketing strategy used in my coaching practice is WOM (word of mouth marketing). I learned about this concept from Ben and Jackie when their first book Creating Customer Evangelists came out. I trust them and their blog to keep me informed on the latest information about WOM marketing. If you are creating yourself […]

Coaching the Creative

Use WOMM?

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Advertising and marketing have never been easier, cheaper, more fun and more effective than they are now. Because of this, I have become a disciple and evangelist for the tenants of WOMM (Word Of Mouth Marketing). I grow my businesses by investing time and a few (very few) dollars into developing WOMM strategies and projects. […]