A common strength running through all the SoulSalt employees is that of “relator”.
None of us exhibit this strength in quite the same manner. For example, Shannon is known for her uncanny ability to ignite conversation and good will almost immediately.
Such was the case recently when we left a voice message to purchase old barn wood for our office wall.
When the return call came in Shannon took it and started to explore our options with the owner of the barn wood. About three minutes into the call she excused herself and moved her conversation into an adjacent room away from our work area so we would not be disturbed.
Thirty minutes later Shannon returned to her desk with a huge smile and that delightful glow she emits when she’s made a new friend.
We still didn’t have any information on our ability to purchase the wood. However, Shannon had a few rich stories about the city of Herriman and an overview of this other woman’s family history there.
I thought nothing of the situation. This is business as usual for Shannon. She is fully trusted to take the time and energy she deems necessary to talk with our contacts: even those who will never book a coaching appointment.
I’m proud of Shannon for how she represents us and how she treats the people in our lives. I hope she is equally satisfied in how she conducts herself. And sometimes, in fact eventually when a person lives in alignment with their own code of conduct like Shannon does, that strand of “what’s right about us” gets mirrored back.
A few days had passed since this call and Shannon learned that the woman she’d spoken to had passed away.
The first insight Shannon shared was how glad she was that she had taken time to hear the family history.
Jessica and I agree with her insight. And I would add that Shannon’s example has reminded me to slow down a bit and take time to connect better with my heart and head to the people I come in contact with. I hope that my last conversation with those I love will be one of connection, peace and goodness.
When approaching the market with a new working identity, there are several things one needs to keep in mind. Victoria is doing well on three such items:
First she is watching for responses to her marketing efforts. One obviously needs to regroup if smart marketing practices are not being responded to. In the early stages of putting herself out there what we are looking for is a connection between her perceived need in the market and an actual need in the market.
Victoria reports that she is getting this affirmation. She had three potential clients contact her from one single marketing effort and she has already set meetings with each one. Way to go Victoria!
In addition she is getting positive accolades about her marketing structure and operational structure from her marketing class instructor. Again, thumbs up Victoria.
Next, Victoria is learning how to NOT take it personally if people opt out of her database as she markets her new offerings. In our last session, Victoria reported on the internal response she had to the first “unsubscribe” to her email messages. She acknowledged that it can feel like a personal rejection. But she also knows that it is really about someone making a choice to reduce email clutter. In Victoria’s words, “The person who opted out may not want to receive future emails, but she may have also mentally “filed away” the information that I provide these services to people in our industry. Opting out doesn’t mean she won’t refer clients my way in the future if she is asked for recommendations.”
Finally, Victoria is working on her bridge. In this case, building a bridge means that she is not expecting to earn all her living right now from new clients who attach to her new identity. She continues looking for work that is compatible with her skill set so that she can continue to have an income while she’s building her new practice.
No career transition or reinvention ever happens right out of nowhere. We have to make things happen. Keep it up Victoria. I believe in you.
To read the next entry of Victoria’s story click here.
To start at the beginning of Victoria’s story click here.