Hedgehogs

Sizing up Her Elephant

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We find Victoria standing on the edge of needing to write a business plan. The truth about business plans is that most entrepreneurs don’t write them. Victoria is not “most entrepreneurs” and I’m not surprised to find her sizing up this task that often resembles eating an elephant. I agree that she would benefit from […]

Hedgehogs

Living in the Storm of the Neutral Zone

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The oscillating space between what you’ve done in the past and the recalibration of what you’ll do in the future often involves choppy waters. We call these choppy waters the neutral zone of a working identity transition. While in this zone it’s important to remember that the process of finding a new working identity should not be […]

Hedgehogs

Matt Is Nimble Matt Is Quick

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Say the name Matthew Landis at a party or gathering place in Salt Lake City and heads will turn.  Two salons bear his name, thousands of Aveda advocates have been trained by him, local TV spots feature him, several businesses in the area have been branded by him and the list goes on. Personally, Matthew […]

Hedgehogs

Victoria in the Marketplace

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When approaching the market with a new working identity, there are several things one needs to keep in mind. Victoria is doing well on three such items: First she is watching for responses to her marketing efforts. One obviously needs to regroup if smart marketing practices are not being responded to. In the early stages of […]