Your Brand and The Social Media Trends Of 2012

If you missed our webinar on social-media, on-line strategy and the related trends of 2012, you don’t have to miss the information. Please feel free to share this webinar and the associated PDF file.

To view the presentation click here!

Listen to the corresponding webinar!

If you have a facebook page, if you have a blog, if you need to market yourself at all, this is the best webinar to attend for 2012!
Those who know the rules and often help make them are presenting how to use today’s technology to your advantage.

Branding defines your company. Social Strategies spread your definition.
Producing content helps you sell and market your offerings.
Attracting true brand evangelists boosts your net worth.
Knowing the current trends in social media is an imperative.
Having a Social Strategy is a smart and powerful business practice.
Join Kyle Snarr and Justin Meredith in the free webinar on Social Media, Your Brand and the Trends of 2012.

Kyle Snarr is currently the Director of New Business at Struck. He began his career as a film student at BYU where he created several award-winning student films. Collaborations with fellow students in the graphic design department helped lead to the creation of Struck, a digital-forward creative agency noted for its groundbreaking interactive design and development. During his time at Struck he has produced work that has won a Clio, the Cannes Gold Lion and the London International Award of Excellence. Kyle also blogs about design, music, movies and cars under the pseudonym Kyality


Justin Meredith created Canister, a small studio outside Atlanta that focuses on niche and micro projects, in 1997. He has spent the duration working on projects that range from printed books in a couple dozen languages to iPhone apps with one thing in common: distinct audiences that have behaviors unique to their group. With a background in rhetoric, Justin studies and predicts how audiences react to interior motivations and exterior design. These days the studio spends a little more than half its time on philanthropic projects.”



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Another Studio is Born

Congratulations are due to entrepreneur Jesse Dobbs and his team mates Dustin Robbins and Nick Lott. Once employed as the top piercers for another studio, they forged out on their own to create Iris Piercing Studio here in Salt Lake City. Today, with Jesse at the helm, Iris is a strong brand that has been wise enough to invest extra energy and time on building the business. Some small business owners never get past the day-to-day of working in the studio, the shop or the office. This foresight has produced a strong structure with just the right amount of operational systems behind it to allow the company to expand.

Saturday, May 14th slated the opening of the second Iris Piercing in the Capitol Hill area of Denver,  Colorado.  The opening comes on the heels of stellar performance at the annual jewelry sale. But, Jesse will say more about that in his interview that follows.

Two weeks before the Denver Studio opened, I quizzed Jesse concerning his success and here’s what he had to say:

“You’ve probably heard the saying; ‘if you build it, they will come?’ Well that has held true for us. I believed in our brand. I believed in our team. I believed that if I we offered the highest quality of jewelry, delivered exceptional service and if we held ourselves to high standards of sanitation then people would notice us. So we built Iris Piercing on these ideas and people have come.

First, I hired a branding coach and he created plans for us to reconstruct the look and feel of our shop. Then I invested in the construction of that plan. Our studio is now an amazing space. It looks highly professional and it showcases our exceptional jewelry. The ambiance fits us and gave people something to talk about that fully sets us apart from other piercing studios. The new studio is equally as stunning.

I also believe that marketing through the use of word of mouth is the best way to go. You can pay a lot for fancy ads but getting people to talk favorably about you is less expensive and more effective. Over a year ago Dustin started talking about creating “street teams” which were meant to be small clusters of people hitting local campus or hotspots to hand out our referral cards. What actually happened was that because of the other things we were doing, these teams grew organically without us going out and formally structuring them.

What happened was that Nick created a referral card and we all agreed to a system for redeeming the referral credit. When our best customers send us new customers the referring folks get store credit in their account. This means that when our clients come in they might have anywhere from $10 to $50 dollars or more to spend without even opening their own wallet.

When you spend time creating multiple reasons for people to shop and talk about you, and you patiently stick with it for a full year things accumulate in your favor. I believe these are the reasons that we hit our goal this year during our annual jewelry sale – we hit 100% of our goal in three days. Last year we hit 60% of our goal over a week’s time.

Another part of our success has come from making sure that we pay attention to S.E.O. (search engine optimization). Our online presence is part of a marketing strategy. We had to invest in making it easy for search engines to point shoppers our way.”

Cheers to Jesse, Dustin and Nick. You must be thrilled to have the new studio open.

I encourage anyone who is following this story to hang onto your plugs and barbells because I sense that things are just getting started for these guys.


P.S. As Jesse reviewed this blog he wanted me to add this last part. So Jesse, as you requested:

And… thank you sooo much Lyn. This is exciting! It was really fun to read!! It’s missing one part though. The amazing  company and coach that helped piece this all together. I know it is hard to write and brag about your self, but come on! This wouldn’t have happened at the pace it did without you! Love you always!!

– Jesse Dobbs


On-line Quick-Start for Creatives

Are you Creative?

Author Richard Florida tells us that the Creative Class is comprised of scientists, engineers, professors, poets, architects and more. It includes designers, educators, people working in the arts, music and entertainment field. The core economic function of this class is to create new ideas, new content and/or new technology.

Typically this Creative Class sets their own hours and defines their own dress codes (which usually steps deeply into the casual side of the spectrum).

Fortunately this is me and these are my clients. What I’ve witnessed in my own work and from the sidelines of this working class is that a strong on-line presence is imperative to success. In effect one must brand oneself consistently and well across a variety of social media and networking platforms or expect to be left behind.

Anyone who is showing up well on-line has usually done their homework about the key few things that must be done and they are tending to a weekly regime of marketing, networking and connecting on-line. Sometimes this equates to a lot of work. The key point is that these efforts are quickly becoming non-negotiable.

So I’ve recently hired marketing help to get my on-line presence more in sync and more sophisticated. The effort is worth it.

I started with two key steps.

First I attended a class taught by Kyle Snarr, the Director of New Business at StruckAxiom. His presentation is simple and clear and because he is willing to share, here it is free.

Second, I hired a reasonably priced expert to assist me in getting my on-line act together.

Admittedly the more technocratic you are, the less outside support you’ll need for both of these two steps.

So to get you started, here is Kyle’s presentation. In other blog posts to come I’ll share the skinny on what my “expert and I” are doing with Twitter, Facebook, Tumblr, Linked-in, etc.