Your Brand and The Social Media Trends Of 2012

If you missed our webinar on social-media, on-line strategy and the related trends of 2012, you don’t have to miss the information. Please feel free to share this webinar and the associated PDF file.

To view the presentation click here!

Listen to the corresponding webinar!

If you have a facebook page, if you have a blog, if you need to market yourself at all, this is the best webinar to attend for 2012!
Those who know the rules and often help make them are presenting how to use today’s technology to your advantage.

Branding defines your company. Social Strategies spread your definition.
Producing content helps you sell and market your offerings.
Attracting true brand evangelists boosts your net worth.
Knowing the current trends in social media is an imperative.
Having a Social Strategy is a smart and powerful business practice.
Join Kyle Snarr and Justin Meredith in the free webinar on Social Media, Your Brand and the Trends of 2012.

Kyle Snarr is currently the Director of New Business at Struck. He began his career as a film student at BYU where he created several award-winning student films. Collaborations with fellow students in the graphic design department helped lead to the creation of Struck, a digital-forward creative agency noted for its groundbreaking interactive design and development. During his time at Struck he has produced work that has won a Clio, the Cannes Gold Lion and the London International Award of Excellence. Kyle also blogs about design, music, movies and cars under the pseudonym Kyality


Justin Meredith created Canister, a small studio outside Atlanta that focuses on niche and micro projects, in 1997. He has spent the duration working on projects that range from printed books in a couple dozen languages to iPhone apps with one thing in common: distinct audiences that have behaviors unique to their group. With a background in rhetoric, Justin studies and predicts how audiences react to interior motivations and exterior design. These days the studio spends a little more than half its time on philanthropic projects.”



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On-line Quick-Start for Creatives

Are you Creative?

Author Richard Florida tells us that the Creative Class is comprised of scientists, engineers, professors, poets, architects and more. It includes designers, educators, people working in the arts, music and entertainment field. The core economic function of this class is to create new ideas, new content and/or new technology.

Typically this Creative Class sets their own hours and defines their own dress codes (which usually steps deeply into the casual side of the spectrum).

Fortunately this is me and these are my clients. What I’ve witnessed in my own work and from the sidelines of this working class is that a strong on-line presence is imperative to success. In effect one must brand oneself consistently and well across a variety of social media and networking platforms or expect to be left behind.

Anyone who is showing up well on-line has usually done their homework about the key few things that must be done and they are tending to a weekly regime of marketing, networking and connecting on-line. Sometimes this equates to a lot of work. The key point is that these efforts are quickly becoming non-negotiable.

So I’ve recently hired marketing help to get my on-line presence more in sync and more sophisticated. The effort is worth it.

I started with two key steps.

First I attended a class taught by Kyle Snarr, the Director of New Business at StruckAxiom. His presentation is simple and clear and because he is willing to share, here it is free.

Second, I hired a reasonably priced expert to assist me in getting my on-line act together.

Admittedly the more technocratic you are, the less outside support you’ll need for both of these two steps.

So to get you started, here is Kyle’s presentation. In other blog posts to come I’ll share the skinny on what my “expert and I” are doing with Twitter, Facebook, Tumblr, Linked-in, etc.