Coaching the Creative

Professional and Busines Alignment

Making sure that the wheels on your car are in alignment is standard automobile maintenance. The objective is twofold:

  • Reduce tire wear
  • Ensure that your vehicle travels straight and true without “pulling” to one side or another

 

Making sure that your company’s actions are congruent with a deliberate set of core values is standard for maintaining an effective business code of integrity. The objectives of a business set of core values include:

  • Stating what you stand for
  • Expressing where and how your company fits into the world
  • A statement that infers actions which always place your business within its definition of integrity
  • Telling others what you are about

One of my favorite activities to do at SoulSalt Inc. is to take individuals and businesses through a process of clarifying and defining their core value systems.
In particular I find it fascinating when entrepreneurs discover their core value systems because, without knowing it, their unique values often comprise the DNA that makes up the value system of their company.

One such case occurred with I was working with Jason Olsen, founder of Image Studio Salons. As his final three value cards were sorted out and defined he looked at the results and said:
“That’s cool. These somehow seem familiar.”
I walked over to my desk where I had a fresh new copy of his company brochure and handed it to him.
He laughed out loud. The same three core values sitting on his work station were same three that made up the core ideology of his business.

[youtube]http://www.youtube.com/watch?v=Ta1BobwtPJo&list=UULBgG5HzihVjgXFGg_Qk-gQ&index=4[/youtube]

What’s even more exciting for me is when a culture “gets” the business core value system and lives it.
If you’d support in clarifying your business core values, let us know at info@soulsalt.com or purchase our self-help e-book on the topic.

 

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