Another Lesson From the Church of the Customer

Another Lesson From the Church of the Customer

Business associates Ben and Jackie have once again served up
compelling research on the power of WOM (word of mouth marketing).

Online content in the form of product or brand reviews is trusted by
70% of U. S. consumers. This speaks volumes about the fact that WOM is
the most trusted form of advertising.
















What the research doesn’t say is that you should invest heavily in

Texting as your marketing strategy. Equally it doesn’t say to overly
invest in Facebook and Twitter feeds or to purchase online ads.

You can read the latest blog from Ben and Jackie here while I and Team
Bad Ass at Soul Salt Inc
get our buts in gear on google reviews and

Establishing Trust, a Coach’s Perspective

Being able to establish trust and the sort of intimacy needed to properly coach clients is a required skill.

Some coaches are born with this ability, many of us are not. We have to learn it.

What brought this topic of trust to the fore-front was that I have spent most of this week in two coach-training events. One for a corporate client and the other group was blended between independent coaches intending to create their own practice and managers in small businesses.

I witnessed evidence of high trust on a palpable, moving level in the later group. (Since I’m not finished training the corporate group, I’m not ready to talk about their level of trust at this time.)

The exercise you are about to witness was a simple warm-up to training these coaches how to use effective feedback tools.

I took the group outside and asked them to place their toes on a fresh, white, chalk line designating the edge of a soccer field.

Directing the group to place their toes on the line, I showed them the blindfolds that we would be using for this activity and explained that half of them would need to be blindfolded and then led to a designation that only their guide would get to know.

I made sure that they understood that they didn’t have to be blind folded for this activity if they felt uncomfortable. I asked that only those people that could totally trust anyone in the group to be their guide remain on the line. Astoundingly, nobody stepped off the line. Everyone was willing to be guided by anyone else in the group.


How do I explain such trust within this group after only two days of working together?

The first thought I have is that these individuals came with confidence and the ability to trust simply because of who they are.

My next hunch is that we already had a bond between me and the individuals. All but one of the clients was someone I had coached, trained or had taken time to visit with over coffee.

Additionally, l believe that trust was high due to applying the following traits and skills during time spent before the training but also within the methodology of the training itself.

Let me share these items as a bullet list of ways to “be” (versus “act as if”) if you want to establish trust and grow intimacy:

  • Have genuine concern for the other person’s welfare and future.
  • Continually practice and demonstrate personal integrity, honesty, and sincerity.
  • Establish clear agreements.
  • Keep promises.
  • Have respect for and demonstrate this toward the other person’s learning style, perceptions and personal being.
  • Provide ongoing support and champion this person and their projects, dreams and ideas.
  • Ask permission to have conversations within sensitive areas.



Financial Intelligence for the Entrepreneurial Mind

I held a key position before leaving corporate life that exposed me to the financial genius of Robert Kiyosaki. Famous for his Rich Dad, Poor Dad book, Robert had signed an agreement with my employer (formerly Franklin Covey Coaching, now the Professional Education Institute). My role as Director of Innovation was to assist in transforming Robert’s intellectual property into coaching modules.

One of Kiyosaki’s models in particular still carries a heavy impact for me so I adapted it to share inside my coaching practice.

I recommend that the free agent thinker could greatly benefit from understanding this model and using it to re-wire our thinking from poor or middle-class financial thoughts, to rich thinking patterns.

One powerful way to do this is to watch the link directly below. Then play a round or two of the Cash Flow game.


Shifting out of limiting financial thought-patterns is exactly what happened recently at the Skinworks School of Advanced Skincare here in Salt Lake City. I had shared the model above with students during a business class and suggested they play the Cash Flow game as a follow-up.

A handful of instructors and students did just that. Investing in themselves by setting up the game on their day off, they teamed up and played Cash Flow in a Skinwork’s class rooms. I dropped in to see the action.

Here are several quick interviews that express better than I can how this game transformed their thinking.

Leah breaks out of the “Rat Race”!



Stephanie shares her story of breaking free using “small deals” and patience.



Joanna takes a huge risk to get out of the “Rat Race”.



Ashlee talks about how to get free of the “Rat Race”.



Charlotte explains how she used small deals and savings as a means to purchasing big investments.



Haleigh explains how she made a huge mind shift and increased her income. First she had to shift from thinking in terms of simply saving her money to making incremental, “Smart” investments that led her to financial freedom during the Cash Flow game.


Writer or Painter

When we write, many words and phrases intended to vividly make a point are often sacrificed as the blog, article or book take form and meld into a published piece.

A writer is aware that the beginning of a work is often erased.

A painter can cover their earliest sketch points until the latest brush strokes obliterate the first from view.

And thus is shared a valuable reminder from Annie Dillard’s The Writing Life.

I read the book on a plane as an exercise to improve my own writing. This exercise netted me many affirming moments as the master shared her experiences through the thorny parts of her own process.

If you write, you may enjoy this fist full of Dillard’s thoughts I perceived worth sharing:

“Out of a human population on earth of four and half billion, perhaps twenty people can write a serious book a year.”

“Sometimes part of a book simply gets up and walks away. The writer cannot force it back in place. It wanders off to die.”

“The written word is weak. Many people prefer life to it. Life gets your blood going, and it smells good.”

“Novels written with a film contract in mind have a faint but unmistakable, and ruinous, odor.”

“There is no shortage of good days. It is good lives that are hard to come by.”

“Nothing on earth is more gladdening than knowing we must roll up our sleeves and move back the boundaries of the humanly possible once more.”

There were numerous other treasures begging to be shared. And yet, if some part of what you just read has engaged your interest, get a copy of the 111 pages and read them for yourself.

Buy The Writing Life By Annie Dillard Here.

Completion of 2012 and Beginning 2013

The end of the year typically finds us setting resolutions and gearing up for new and wonderful events to come. And I have a question for you as we stand one-month deep into this new year of 2013:

How are those resolutions working for you?

If you are like millions of other folks, the emotional drive and enthusiasm around your resolutions is wearing thin. If this shoe fits, here’s a way to take that one off and have a stronger more sustainable means to walking stronger through 2013.

Instead of having a set of resolutions, complete your 2012 with this activity. Then, once a month review the list of questions and make notes about how you might answer the same questions at the end of 2013.

Completing and Remembering 2012

What was your biggest triumph in 2012?

What was the smartest decision you made in 2012?

What one word best sums up and describes your 2012 experience?

What was the greatest lesson you learned in 2012?

What was the most loving service you performed in 2012?

What is your biggest piece of unfinished business in 2012?

What are you most happy about completing in 2012?

Who were the three people that had the greatest impact on your life in 2012?

What was the biggest risk you took in 2012?

What was the biggest surprise in 2012?

What important relationship improved the most in 2012?

What compliment would you liked to have received in 2012?

What compliment would you liked to have given in 2012?

What else do you need to do or say to be complete with 2012?

Creating 2013

What would you like to be your greatest triumph in 2013?

What advice would you like to give yourself in 2013?

What is the major effort you are planning to improve your financial results in 2013?

What would you be most happy about completing in 2013?

What major indulgence are you willing to experience in 2013?

What would you like to change about yourself in 2013?

What are you looking forward to learning in 2013?

What do you think will be your greatest risk in 2013?

What you most committed to changing about your work and improving in 2013?

What is one as yet undeveloped talent you are willing to explore in 2013?

What brings you the most joy and how are you going to do or have more of that in 2013?

Who or what, other than yourself, are you most committed to loving and serving in 2013?

What one word would you like to have as your theme in 2013?
Borrowed from Robin Blanc Mascari

Instead of setting resolutions, take a humorous approach to archiving the major events that occur to you during this year. Then when the year wraps up, take your archives and build your own movie review of these events. You can see an example of MSN’s year in review.

If something like this appeals to you, just head out to and find the “year in review” templates awaiting your creative genius.

Finally, another way to enhance your experiences during 2013 is to trade out the practice of having resolutions to the practice of having a theme.

Allow the spirit and nature of this theme to guide your behaviors each week, each month and through-out the year. This year my theme word is JOY. I decided to capture this theme in an intention collage that I view each week.
Some of my clients love wearing their theme in a piece of jewelry as you find here:
And if this practice of allowing a theme to lead your actions instead of resolutions, you might like visiting
Edwards and One Little Word:

Living in the Question

Wouldn’t it be grand if any random question would generate awareness and responsibility? But, it won’t.

“…asking closed questions saves people from having to think. Asking open questions causes them to think for themselves.”Sir John Whitmore, Coaching for Performance

Most of us understand this concept. We agree that closed-ended questions can narrow answers down to binary responses such as: yes or no, black or white, good or bad, this or that, etc.

And we know that open-ended questions allow for thought-provoking answers.

However, a couple practicing Feldenkrais here in Salt Lake recently shared a post that opened my mind to a deeper layer of why the wise coach asks the skillful, open-ended question.

Let me share Rilke’s poem posted by Erin and Carl

Be patient toward all that is

unsolved in your heart,

Try to love the questions themselves,

like locked rooms and like

books that are written in a very foreign tongue.

Do not now seek the answers,

which cannot be given you

because you would not be able to live them.

And the point is

to live everything, live the

questions now.

Perhaps you will then gradually,

without noticing it,

Live along some distant day into the answer.

-Rainer Maria Rilke

From reading this composition from Rilke  today, a new layer of respect has formed for the questioning process used within coaching.  Equally evoked is a deeper honor for the open-ended question.

Consider allowing it to give you a new, fresh invitation to become more alive, and to eventually live out everything that it might evoke.

Also see:

Coaching for Performance by Sir John Whitmore

Erin Geesaman Rabke and Carl Rabke- Center for Somatic Education

Benefits of Having a Coach or Mentor

Coaching and mentoring are processes designed to support you while realizing a single goal or your full potential.

However, not all coaches or mentors are created equal and picking the right fit for you may be much like finding a good pair of trusty shoes.

Regardless of whom you engage as your coach or mentor and aside from the specific “what” you determine to tackle, there are several outcomes you would do well to expect.

The following list is by no means a complete collection of these expectations. However, if you don’t find yourself reaping the benefits of at least 90% of this list, get a new coach/mentor.

Outcomes to Expect from Working with a Coach or Mentor

  • When you have someone in your corner you get results quicker than if you were on your own.
  • You add a preventative layer to your plans and actions which can assist you to avoid silly errors.
  • Experience is a wonderful thing. You get your coach’s experience poured into yours and in effect you stand on their shoulders while reaching for your dreams.
  • Inborn talent is a good thing. However, without a strong coach/mentor your inborn talent is never, ever, ever enough.
  • You gain peace of mind knowing that someone with expertise is “there” for you.
  • You have a tempering voice of wisdom playing inside your head.
  • When things get tough you have everything from a supportive cheerleader to a much needed boot in the butt.
  • Your chances of giving your best efforts increase when you have a coach on your sideline.
  • Personal commitment to your own goal increases when you have someone holding you accountable for taking action.
  • Your mentor or coach probably paid a price for their knowledge. You hire them so you don’t have to pay as much for this information.
  • We tend to use our time, energy, mind and resources more efficiently with a coach.
  • The process of having a mentor or coach can shift your paradigms so you get unstuck or remove barriers more quickly.
  • When you trust this other person, they can call you on your bullshit in a manner that you hear and understand.
  • Coaches and mentors often know the “next step” toward your desired outcome.
  • They also know the micro-adjustments that you can take to shave off rough spots and become a champion.
  • Encouragement from a trusted source such as a coach/mentor is often the most valuable of all sorts of praise.
  • A coach can see things inside and outside of you that often you cannot see for yourself.

Should you be looking for a coach or if you want to become a coach, email SoulSalt Inc. at


I’ve been coaching since 1998. During this time I’ve collected comments noting the benefits my clients said they gained from our coaching.
In addition, I consistently have a coach for myself.  The benefits I have gained from being coached were incorporated in this list.
Finally, the articles below were also consulted while compiling the list above.

The Importance of Having a Mentor, by Cori Pasinetti, Director of Marketing

The Importance of Having a Mentor, by Larry Denis

Mentoring Programs for Entrepreneurs, by Chukwuma Asalla for Gaebler Ventures

The Importance of Having a Coach, by Felipe Bastos for Trifuel

The Benefits of Having a Coach, by Pete Turner 

The Benefits of Having a Coach, by Mark Hofmaier 


What’s Your Story Line?

Early in 1992, Bill Clinton did something that no liberal Democrat had done since 1952: he lost New Hampshire on his way into his presidential campaign.  When the votes dry up, so do campaign funds. Clinton’s organization was facing a fiscal crisis. They needed to earn $90,000 in one day in order to stay in the race. What instrument of thought did Clinton use to get the funds?

One of the most influential figures in Hollywood is someone you probably would not know by name or face. For more than twenty years he has been teaching three-day seminars across the U.S. and Europe. Over 60,000 people have plunked down between six and eight hundred dollars to sit in on his seminar.  To date, over fifty academy awards and more than one hundred seventy Emmys have been awarded to his students. What is the power tool that McKee shares?

Finally, by what means did Deepak Chopra’s mother craft a memory for her child that influenced him beyond any other? This single item would become the wind in his sails for becoming a best-selling author, an endocrinologist and the founder of the Chopra Center for Wellbeing.

Do you have the single answer to this question?

Bill Clinton, Robert McKee and Deepak’s mother all used story to inspire unprecedented feats.

Joseph Campbell said, “Myth (a.k.a. story) is the secret to opening through which the inexhaustible energies of the cosmos pour into human manifestation.”

If you want to walk through the doors to your greatest ideals and intentions, you must know how to make them open. Storytelling is the key. How well do you know how to craft the stories that will send your dreams rushing in?

Would you like to improve your ability to clarify and convey your story? 

We’d love to be your support. I’m proud to host through my company SoulSalt Inc. a free seminar that will help you to take the next step in Online Video Marketing.

This workshop will help you to create online promotional videos to capture leads by learning exactly what to say and how to present yourself on camera for your promo video, and any other future video’s you create online, whether it is to be used as a feature on your home page, your website or your Facebook fan page.  When you attend the workshop, you will have real time feedback on your script from other business owners, as well as from expert Neil Bryce at Bryce Media.

Our video workshop will be held Thursday, February 28th from 3:30-6:00 PM at Bryce Media’s production house in Sandy located at 8683 South 700 West.

Seating is limited, so please register by clicking on the link here:


The Imposter Syndrome Part One

(Here I am at one of my first triathlons, and believe me, I felt vulnerable and uncomfortable swimming in that open water!)

This article is adapted from a newsletter recently written by Dennis Hooper, one of my former Franklin Covey coaching students. To see his entire newsletter, scroll down to the bottom of this blog.

Do you know who this is?

She’s an American actress who has:

  • earned more than 17 Oscar nominations
  • has won the Oscar three times
  • and has this to say about feeling like an imposter and wanting to give up:

Oh, I always think I’m going to give up. You get the cold feet. You think, “Why would anyone want to see me again in a movie? And I don’t know how to act anyway, so why am I doing this? I don’t have to do this.” It is something I confront at the beginning of everything. I have to start out with nothing each time. 

Would you believe this American actress is Meryl Streep?

How many of us are honest enough to admit that we too have daunting moments of feeling vulnerable and uncomfortable with whom we are in the face of what we are attempting to do?

If you can admit to it, take solace in the fact that it is a “normal” human condition to occasionally feel like a fraud. Maybe even a few of these common thoughts (which often run through our imposter fearing minds) will seem familiar as well:

  • You are worried that you’ll be exposed as unworthy or incompetent
  • You don’t feel skilled enough to be doing what you are doing
  • You don’t feel knowledgeable or experienced enough to do what you are attempting to do
  • You are afraid you’ll be found out as a fraud or imposter

Knowing what to do about feeling this way is coming up in “part two” of Mr. Hooper’s article. For now simply realize that even the best of us feel incompetent at times and most especially when we are starting out on something new.

To read the entire article by Dennis Hooper, use the link below:

Reversing the Aging Process

I hold so much tension in my back,” I’d hear her say.

My back is stiff this morning,” she’d comment upon rising.

My muscles are far tenser than they should be,” frequently escaped her lips as we took evening walks through our local neighborhood.

I didn’t think much about how these comments might be a reflection point for me. I simply took them as she offered them – descriptions of how my partner physically experienced certain moments in her life.

And then one day as I was bending down to get something from a drawer, the light went on inside my mind. “Hmmm, that familiar sensation in my lower back warning me about how I’m moving might be the sort of tension Susan talks about.

Almost like feeling a “hitch” coming on, I would tense up when my mind perceived that I needed to move more carefully in a certain position. It wasn’t like I didn’t know how to bend over and move correctly either. But when Susan’s words played back within my thoughts I realized that I must have muscle tension as well.

For me, the birth of three children before the age of 30 left me with less lower-back strength and a touch of incontinence when I jumped for a basketball. (TMI – too much information? Trust me, it is much worse to live through this than to read about it)

By age 40 I had experienced a hernia repair, more cautious movement when using my lower-back and no improvement with my bladder as I played sports.

Like most folks, I took the incremental loss of freedom while moving as a process of age. Until, now.

What has changed is that through the dynamics of teaching Restorative Exercise™ classes and practicing Physical Therapy my partner has reversed most of her lower-back pain. The “tension” she talked about has diminished by 75%.

I wanted my body back. I wanted to enjoy jumping and chasing a basketball again without pain or the fear of leaking in my gym trunks.

So I began a quest the day after Thanksgiving 2012. I started a test, if you will, all I did was to add one single stretch to my daily routine – the piriformis stretch.  I determined to do this stretch 3 times a day for no less than 60 seconds on each side.

It might help to know that prior to this test; I had spent no less than 20 minutes each morning doing a routine of various exercises from the Restorative Exercise™ classes I had taken. I also work out regularly at Gym Jones, and the past three summers have found me involved in competitive Sprint Triathlons.  So getting exercise was not the point of my “test“. Releasing the tension and subsequent caution with my lower-back was my focus.

Here I am on the first day of 2013 writing this article.  I’m well beyond my 30 day test and I’m delighted to say that it feels as if I’ve reversed the aging process. My lower back no longer “chides” me with warnings when I bend and move to put on my socks in the morning or retrieve something from a bottom drawer.

In fact, I have been able to shave off a minute in a regular (non competitive) 5K run. I have lifted 15 pounds more than my double-body dead lift at the gym (245 lbs.). I have had zero back pain while shoveling over 500 pounds of  the snow that has fallen in our driveway so far. I have no lower-back pain as I climb out of the pool each week.

I FEEL YOUNGER as I move inside my body all day long… most especially I feel more freedom within my hips and lower back!

It’s almost as if I hear my mind saying over and over, “Oh yeah, that’s how it used to feel to move around inside these muscles and bones. It is actually fun shoveling snow!

I’m also looking forward to an increase in freedom during my summer activities when the winter begins to thaw here in the next couple of months. Yet, most of all let me say this again:


You can feel younger too. Try the piriformis stretch found above or look into taking a Restorative Exercise™ class. Align Integration and Movement has been key to my success. They offer Skype sessions if you can’t find a class in your immediate area.

There’s a lot to look forward to this coming year. Growing younger can be one of them.