Coaching the Creative

Lead with Your Values

“Customers can be interested in what products do, but they can only emotionally bond with companies who lead with what they believe in.”Jackie Huba, author of Monster Loyalty

“People don’t care what and how you do what you do. They care why you do what you do.”Simon Sinek TED talk: How Great Leaders Inspire

Let me translate: Customers only bond with emotionally driven businesses that share and live their core values.

So, forget about shouting and spouting about the features and benefits of your product or service. If you want to make sure you have a strong, loyal customer base for life you have to figure out what is most important to you and lead with these beliefs or values.

Who is doing just that sort of thing besides rock star Lady Gaga?

Good question.

Here are at least three answers to that question which illustrate three vantage points on how-to take the concept of Leading with your Values into application:

Jesse Dobbs is the owner of the Iris Piercing Studios. Among other things, he values making a significant difference in his client’s lives and in maintaining the highest quality of services and products he can. I recently took a field trip to his SLC location. As you watch this video can you identify other values that lead Jesse and the way his company does business?


Fraser Nelson is one of the smartest people I know. She also has one of the biggest hearts I’ve experienced. Her ambition and her ability to be honest are equally huge. This past year she gave a TEDX talk on the Brigham Young University Campus.  If she didn’t have my respect and a special place in my heart before, she does now. Watch her in action and see if you can guess what she values most?


Holly Tuckett from Flying Hat Productions attended our Monster Loyalty event this past June. While sitting in the audience listening to Jackie speak, she realized that she didn’t know her company’s core values and she saw the importance of knowing such. She called, got an appointment, discovered and refined her unique set. From that point on she’s been leading with these elements and success has followed. Here’s a small piece of her story.


So now that you know this, I’d be remiss if I didn’t ask you:
Do you know your core values?
If so, are they leading your actions?
If you answered “no” to either question, hire us for an hour and we’ll get you on track to lead with your values so that success is even more apt to be following you.


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