Coaching the Creative

Your Coaching Cause

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If you are in the business of coaching (or any business for that matter), there are at least two marketing basics that can lead to enjoying prosperity. First, make sure you have a great product or service.  If your offering meets a market need (something that makes your client’s lives better) AND is above average […]

Coaching the Creative

100 Loves Or 1,000 Likes

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I was sitting in the office chatting with Jason Bangerter last week and something he said is still ringing loud and clear in my mind. In case you don’t know Jason, he’s a gifted futuristic thinker and the co-founder of Struck Creative as well as Rentler. Right after announcing, Rentler had passed the milestone of […]

Coaching the Creative

Lead with Your Values

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“Customers can be interested in what products do, but they can only emotionally bond with companies who lead with what they believe in.” – Jackie Huba, author of Monster Loyalty “People don’t care what and how you do what you do. They care why you do what you do.” –Simon Sinek TED talk: How Great […]

Coaching the Creative

The Power of Shared Symbols

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Once upon a time I held the noble and endearing job of being a sixth-grade teacher.  One of my students, we’ll call him Brady, definitely qualified as a 1% for Nike. Every backpack, hat and every visible piece of clothing he wore, bore the Nike Swoosh. At one point I asked him what the symbol […]

Hat Tips

Client-Centric

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When I was a child I thought that Santa Claus had one of the best jobs in the world. He had one single focus: to make children happy. Now that I’m older, I notice when other people are focused on making people happy. In fact, I am most interested in watching how entrepreneurs delight, surprise […]