Another Lesson From the Church of the Customer
Business associates Ben and Jackie have once again served up
compelling research on the power of WOM (word of mouth marketing).
Online content in the form of product or brand reviews is trusted by
70% of U. S. consumers. This speaks volumes about the fact that WOM is
the most trusted form of advertising.
What the research doesn’t say is that you should invest heavily in
Texting as your marketing strategy. Equally it doesn’t say to overly
invest in Facebook and Twitter feeds or to purchase online ads.
You can read the latest blog from Ben and Jackie here while I and Team
Bad Ass at Soul Salt Inc get our buts in gear on google reviews and