Creating Customer Evangelists

The main marketing strategy used in my coaching practice is WOM (word of mouth marketing). I learned about this concept from Ben and Jackie when their first book Creating Customer Evangelists came out. I trust them and their blog to keep me informed on the latest information about WOM marketing. If you are creating yourself … Continue reading Creating Customer Evangelists


Advertising and marketing have never been easier, cheaper, more fun and more effective than they are now. Because of this, I have become a disciple and evangelist for the tenants of WOMM (Word Of Mouth Marketing). I grow my businesses by investing time and a few (very few) dollars into developing WOMM strategies and projects. … Continue reading Use WOMM?

Another Lesson From the Church of the Customer

Another Lesson From the Church of the Customer Business associates Ben and Jackie have once again served up compelling research on the power of WOM (word of mouth marketing). Online content in the form of product or brand reviews is trusted by 70% of U. S. consumers. This speaks volumes about the fact that WOM … Continue reading Another Lesson From the Church of the Customer

Another Studio is Born

Congratulations are due to entrepreneur Jesse Dobbs and his team mates Dustin Robbins and Nick Lott. Once employed as the top piercers for another studio, they forged out on their own to create Iris Piercing Studio here in Salt Lake City. Today, with Jesse at the helm, Iris is a strong brand that has been … Continue reading Another Studio is Born