“Live Strong” Joins “Live More”

Two powerful influences connect this weekend to bring an international focus of hope and transformation to the mountains of Utah.

Lance Armstrong announced last week, days after celebrating his 40th birthday, that he was coming “to have fun” at the XTERRA USA championships held in the Snowbasin area just above Ogden. Anyone who knows much about Lance knows that his” idea of fun” involves competition. What you might not know is that he started his athletic career in triathlon races twenty three years ago.  As a young man Lance ranked number 1 in the 19-and-under age group. So Saturday’s participation will be an exploration for him to determine if XTERRA off road events are going to be the venues for his career transition.

I was delighted when XTERRA posted that Lance would be joining our ranks. It makes sense that the founder of Live Strong would pick an Xterra event for his potential debut.  For example, Team X-T.R.E.M.E. supported by the XTERRA Foundation, was designed to inspire, bring hope to and improve the quality of life of wounded American veterans. Certainly they live up to their motto: Live More!

Lance’s own foundation identifies the issues faced by cancer survivors, and then works to improve the quality of life for members of the global cancer community. Thus his tagline: Live Strong!

So here I am tipping a hat to Lance for deciding to join this Utah XTERRA event.

And I’m sending a huge thank you to the folks who run XTERRA events.  You do an incredible job of producing high-quality, professional off-road events that indeed do challenge and inspire us to Live More!

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